President Obama has been in office for less than a year. I could understand awarding him the prize after a successful presidency but we don’t even know if his work on nuclear non-proliferation will even be successful or if he can get the United States out of the recession.
On 11.09.09, In Crazy Politics, By Nikita
On 10.10.09, In Crazy Politics, By Nikita
How will it affect Obama’s ability to head off a nuclear crisis? Positively, negatively or not at all?
On 09.06.09, In Uncategorized, By Silly
The advertising campaign that helped Barack Obama to win the US presidential election has received recognition at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is “provocative, challenges assumptions and points to a new direction” for ‘The Great Schlep’ campaign featuring Sarah Silverman intended to boost support for Obama amongst Jewish voters. In addition to a video where Silverman urged young “Jewish grandchildren” to travel to ’swing state’ Florida and persuade their grandparents to vote Obama, the campaign also included an interactive website.
The integrated prize was also given to the Obama campaign, for its innovative use of three or more different types of media to deliver a powerful message. It was celebrated as a powerful combination of a creative use of different media across the board from television, new media and online to grass roots door to door campaigning.
Obama’s election campaign also had a presence in the film category, with creator of Budweiser’s classic ‘Wassup’ ads, Charles Stone III, being awarded a special jury commendation for his 2008 reprisal of the classic ad. The new version saw the original characters who were once happy and chilled out going through tough times after eight years under George Bush, being posted to Iraq and affected by the Wall Street crash. Unfortunately this ad was not eligible to win a prize in the film category as the rules state that all entries must be commissioned by a commercial client and work towards promoting a corporate identity design, but the judges felt it deserved special recognition for being such a powerful political statement.
Another big winner was newspaper The Zimbabwean, for their campaign which used the country’s almost worthless banknotes on billboards, giving a whole new meaning to sign printing and scooping gold awards in both the Titanium and integrated categories. Other successful campaigns included the “dance” ad for T-Mobile featuring a huge dance sequence in Liverpool Street Station, and an interactive ad for a Philips TV featuring a bank robbery frozen in time.
On 09.06.09, In Uncategorized, By Silly
Barack Obama’s successful advertising campaign in the US presidential election has scooped a number of awards at the Cannes Lions International Advertising Awards. Advertising agency Droga5 won the Titanium prize for presenting an idea that is “provocative, challenges assumptions and points to a new direction” for ‘The Great Schlep’ campaign featuring Sarah Silverman intended to boost support for Obama amongst Jewish voters. In addition to a video where Silverman urged young “Jewish grandchildren” to persuade their grandparents living in ’swing state’ Florida to give Obama their votes, there was also an interactive website as part of the campaign.
The Obama campaign also picked up the integrated prize for its effective use of three or more different medias combining to produce a convincing advertising campaign. It was celebrated as a powerful combination of a creative use of television, new media, online and grass roots door-to-door campaigning.
The film category also included aspects of Obama’s election campaign, where Charles Stone III, who created the famous Budweiser ‘Wassup’ ads in 2000, was given a special jury commendation for his new version of the ad. The new version saw the original characters who were once happy and chilled out and where they had ended up after eight years of George Bush, being posted to Iraq and affected by the Wall Street crash. Unfortunately this ad was not eligible to win a prize in the film category as the rules state that all entries must be commissioned by a commercial client and work towards promoting a corporate identity design, but the judges felt it deserved special recognition for being such a powerful political statement.
Another big winner was newspaper The Zimbabwean, for their campaign which used the country’s almost worthless banknotes on billboards, giving a whole new meaning to sign printing and scooping gold awards in both the Titanium and integrated categories. Other successful campaigns included the “dance” ad for T-Mobile with a whole crowd dancing together in Liverpool Street station, and a paused bank robbery scene advertising a Philips TV in a unique interactive way.